Design - Ethics and Society

Question: Discuss about theDesign, Ethics and Society. Answer: Saeed, Rashid, et al. "Impact of Deceptive Advertisement on Consumer Psyche."World Applied Sciences Journal26.12 (2013): 1662-1667. Ethics implies a bundle of principles that enables an individual to take a right decision for meeting the future goal. An organization or an agency has to maintain an effective ethics, morals, values of principles for running their business successfully. Advertising is one of the most effective tools based on which the business organizations are able to promote their products and services in various geographical areas. This particular article has provided a deep insight about the impact of utilizing the popularity advertisement in an inappropriate way. In many cases, it has been observed that deceptive advertising is gradually raising its head vigorously due to which the consumer behavior is being hampered desperately. The overarching term deceptive advertising implies the misinterpretation and exaggeration of a product concept at the time of business promotion. In order to draw the attention of various customers both from regional as well as global boundaries, the copy writers of di fferent advertising agencies like to use such hyperbolic epithets in their advertising scripts that the customers psychology is being affected highly due to this. The article reveals the concept that the advertisers of now a day is more concerned on propaganda rather than the promoting the true concept. Propaganda is the concept based on which advertisers tend to use some exaggerative concepts for manipulating for drawing the attention of consumers. This particular article has mentioned some of the essential aspects of wrong business promotion. For an example, advertising agencies in order to run their business process successfully tends to receive the projects of various junk food companies, cigarette companies, detergent, striped toothpaste and so on. Those particular companies as well need to promote their business in various geographical areas. Advertising is the most important tools based on which those brands can reach the doorsteps of customers. It is undeniable that any kind of junk food is harmful for customers. On the other hand, advertising agencies intend to make an advertising script of promoting those junk foods in such a way tha t people can be automatically attracted towards those products. Therefore, in the name of business promotion, the advertising agencies are doing an unethical deed that can affect in the culture and value of their business. This particular article has stated that every business organization should maintain copyright act strictly while maintaining the image and reputation of their business effectively. As per the copyright act, not a single advertising agency should choose any concept that can affect the image and reputation of the channel. A large number of viewers like to watch different kinds of advertisement with the help of print as well as television media. Among those viewers, children tend to take an active participation in watching those advertisements. Therefore, the advertisers should not use such kind of concept that can create a provocation on the mind of child viewers. With the help of advertisement, the copywriters should convey a positive message towards the viewers that helps to influence the spectators for choosing the right product organization. In this particular article, the writer has also pointed out that government should take an immediate action regarding the deception of advertisement. Organizations do not have to face any difficulties even after following the copyright infringement. Government should strictly prohibit this kind of activities strictly. This particular article is primarily concerned with the importance of promoting organic products or eco-friendly products instead of using in-organic products. First Things First manifesto has conveyed the same message. This particular manifesto depicts that photographers and the graphic designers of an advertising agency have not been used properly. Belonging to the current era, the business experts of advertising agencies like to misuse the skills and competencies of their photographers and graphic designers. While promoting the products such as cat food, stomach powers, stripped toothpaste, after-shave lotion, before shave lotion and so on, the photographers and the graphic designers are strictly instructed to manipulate the mind of customers. Graphic designers are instructed to present the product in front of the customers in such a way that customers get attracted for purchasing this products and services. This kind of practice is completely unethical as per the copyright act. B efore purchasing a particular product, customers intend to get an in-depth overview regarding this products and services. Advertising tools are one of the most effective sources from where the consumers can gather sufficient knowledge and information regarding the reliability of product. Therefore, it is undeniable that advertising is possessed with the major impact for influencing the mind of customers. Therefore, both the print as well as electronic media should never entertain for promoting such products that highly affect consumers health. First things First has pointed out that advertisers can concentrate to promote many organic products that are healthy for the customers as well. Those kinds of products include buildings, books and periodicals, educational aids, films, television features, industrial photography and so on. Promoting a film or a television feature with a good script helps to influence the customers highly to drag the customers towards cinema hall. This kind of business promotion is both good for the company as well as the viewers. An effective film or a feature article helps a spectator for widening the mental skill and ability. Therefore, this kind of advertisement never affects the mind of an individual. Advertisement agencies should focus to deal with those clients who are able to deal with organic products. However, in this particular article Impact of Deceptive Advertisement on Consumer Psyche, the author has pointed out that deceptive advertisement is truly harmful both for the consumers and for the organization as well. Therefore, the advertisers should strictly prohibit for publishing this kind of advertisement that has a major impact on the mind of the customers. Government should also take an immediate action by implementing necessary legislations and acts with the help of which the advertising agencies or various television channels would not entertain those clients and their inorganic products. The influence of business promotion on the mind of customers have also been clearly mentioned I this particular article. However, despite of depicting an in-depth overview about the impact of depictive advertisement, this particular article is not devoid of some of its major drawbacks. The author has avoided mentioning the necessary solutions of avoiding depictive advertisements for misusing the utility of products. Bin, T. I. A. N. "Study on Commercial Advertisement and Social Benefits from the Perspective of Ethics."Journal of Hebei University (Philosophy and Social Science)2 (2013): 036. With the dynamic progress of civilization, the needs and demands of the customers are changing gradually. Before purchasing a particular product customers intend to acquire an in-depth knowledge and information regarding the reliability of product as well as services. The impact of commercial advertisement is high for drawing any kind of customers from different geographical boundaries. This particular article focuses to discuss on the social benefits of commercial advertising and its impact on the mind of individual customers. The overarching term commercial advertisement implies that promoting the products and services by investing a large amount of money. Media vehicles can be considered as one of the most effective tools based on which the business experts can reach the doorstep of the customers. Therefore, advertising is highly important for drawing customers attention as well as maintaining organizational image and reputation. Providing a quality product and services to the customers can never be the primary aim and objective of a business organization. Business expansion should be the major priority for organization with the help of which the product can enter into the international market. In this particular article, the author has pointed out that commercial advertisement is able to draw the attention of customers from different geographical areas. At the same time, the author has also highlighted some of the negative impact of commercial advertisement. Most of the electronic media as well as print media show their interest for publishing the advertisement of products in order to earn healthy revenue from the clients. Therefore, the advertising department of this media shows their reluctance for choosing the clients. The copywriter tends to make the advertising script wi thout judging the data and information that have been received from the clients. Moreover, in order to draw the attention of customers, the copywriters like to make advertising script with full of hyperbolic phrases and idioms. As a result, the customers get distracted of applying their common sense before purchasing the products. In this specific article, the author has stated that maintaining an effective communication with the customers is one of the major ways for rendering the success of a business organization. Advertisement is the most effective tools based on which the business experts can get to know the feedback of various customers, be it positive or negative. Therefore, business managers have to deal with the customers in such a way that customers like to provide a positive response to the business managers. The article has highlighted that in order to get a large number of response from various customers the advertisers intend to misuse the popularity of promotional activities. The agencies like to promote such kind of products to the customers that can be harmful for them. These kinds of products include junk foods, street foods, shaving lotions, fairness creams and so on. While promoting these kinds of products, the photographers or the graphic designers are instructed to misuse their skill and competency. The products are presented in front of the customers in such a way that customers get attracted for purchasing it. As a result, customers are getting affected after using it. The essence of copyright act indicates that advertisers should not present such kind of words that can influence the customers in a negative way. In addition, the talents and skills of the photographers and the graphic designers should not be used in a negative way. Therefore, the article has pointed out that some of the necessary acts and legislations should be implemented with the business organizations based on which the advertising agencies would not intend to manipulate the consumer psychology. In the year 1964, Ken Garland and his entire group had issued a manifesto named as Publicity for what. In this particular manifesto, Ken Garland has pointed out that publicity of product is highly important for expanding the entire process of business in various multinational countries. At the same time, he has pointed out that the utility of publicity should never be used in a negative way. As per his point of view, while running a business organization, an ideal business expert has to deal with innumerable clients along with fulfilling their needs and demands. At the same time, he has also admitted that every business organization should follow certain values and ethics in order to maintain an organizational image and reputation. It is noted that the company puts all the data in their propaganda, which usually attracts more customers. The features and the graphic presentations are thus needed to be attractive enough in presenting the promotional progresses. Apparently, the effectiv e promotional activities are the driving forces for establishing the strengthened brad identity. However, when some people get attracted towards these activities and usually forget to judge and compare the products. Simultaneously, if it is noted that some other products can provide more benefits they are usually avoidable by the customers. Hence, the promotional activities are the fruitful sources for gaining the attention of the customers. Similarly, some of the companies use such activities as the major weapons of establishing the competitive position in the business market. However, the absence of judgment can lead to negative consequences. People usually face trouble with the poor quality of products which them towards dissatisfaction. This particular manifesto has pointed out that this is the negative sides of advertisement. On the contrary, it can be inferred that people need to be more cautious while purchasing any product. The real life experience helps in enhancing the pos itive word of mouth. Without the experience, the advertisement should not be only criteria of purchasing a product. It is observed that the article contains fruitful information about both the positive and negative influences of advertisement process. In spite of gathering innumerable ideas about effective promotional activities, the article remains somewhat limited. It was specified that the customers might experience negative consequences after being influenced by the advertisement. However, the article did not mention the after scenario of the customers responses. It was not clarified that the probable feedback the companies may receive from the customers that can affect the organizational image and reputation. Moreover, the article did not provide the fruitful insight about the ways of overcoming these barriers, which may harm the competitive position. Hence, it is important to understand the probable situation which can lead towards gaining a strengthen image. Therefore, after reviewing the entire article, such limitations have become more prominent. Accordingly, the companies even need to pa y attention towards the customers satisfaction by providing good quality products and services along with the effective promotional activities. The author has tried to portray a clear vista of recent business scenario which is highly influenced by the advancement of technology. With the help of these technologies, the advertisements have been improved. Similarly, the companies need to concentrate on quality enhancement with the help of these technologies. At the same time, government should take an immediate action so that advertisers do not tend to follow copyright infringement. Reference List: Bin, T. I. A. N. "Study on Commercial Advertisement and Social Benefits from the Perspective of Ethics."Journal of Hebei University (Philosophy and Social Science)2 (2013): 036. Saeed, Rashid, et al. "Impact of Deceptive Advertisement on Consumer Psyche."World Applied Sciences Journal26.12 (2013): 1662-1667.