Little Red Riding Hood Essay Example for Free

Little Red Riding Hood Essay In 1814 Gordon Bryson wrote a poem about the timelessness, and grace of a unnamed women. She walks in Beauty describes the inner and outer beauty of a women. Gordon Bryon was noted as a moral disgrace as he wedded his half sister, and various women (Clugston, 2010). In the lyric poem She walks in Beauty, Byron used metaphors like raven tress, and climes, and starry skies to describe her long jet black hair, and her elegance. A lyric poem is a brief poem that expresses feelings and imagination; its melody and emotion create a dominant, unified impression (Clugston, 2010). In this essay, I will explore how Bryson uses metaphors, and images like light, and darkness to set the tone in She walks in Beauty. In the first stanza in She walks in Beauty, lines one, and two â€Å"She walks in beauty, like the night† does not ends with any puncuation, or pause at the end because it carries over to the next sentence â€Å"Of cloudless climes and starry skies† (Clugston, 2010, 7. 1, para 2). This technique is called enjambment. A enjambment is a continuation of a thought in a line of poetry into a succeeding line, uninterapped by punctuation (Clugston, 2010, 11. , para 2). Bryon expressed how ones beauty can be viewed on a clear night with stars lining the sky. His view of her beauty, and silhouette is cosmic. She walks in Beauty is a lyric poem which express a poets thoughts and imagination, Its melody and emotion created adominant, unified impression (Clugston, 2010). The images being created in the first six lines of She walks in Beauty suggests that a womens physical appearance is classic like a polished baby grand piano dark with shinny white keys â€Å"And all that’s best of dark and bright† (Clugston, 2010, 11. , para 5). The sixth, and seventh line in the poem emphasizes the similarities between light and dark to describe her elegance. at the end of tthe different forms of symbolism used to describe the first version of Little Red Riding Hood. In the first of She walks in Beauty The content in the original and remakes of this tale is constant in each one. The Little Red Riding Hood that I remembered reading when I was a small child was told as a young woman who was following the orders of her mother to deliver some baked goods to her bedridden grandmother. The role of the wolf is the same as well; he is merely thinking of a cunning way to eat her without being caught in the process. The theme of the original Little Red Riding Hood is a tale of her entering women hood, not her taking cakes to her sick grandmother. The term theme means a representation of the idea behind the story (Clugston, 2010, 7. 1, para 2). When the story was first published in 1697, Europeans easily identified the coalition of the story; translating that act of sex. â€Å"In the French slang, when a girl lost her virginity it was said that elle [a] vu le loup—shed seen the wolf†(Clugston, 2010, 4. , para 2). In the engraving of the first tale from 1697, it shows Little Red Riding Hood partially dressed lying in the bed beneath a wolf. The tale explains how Little Red Riding Hood stripes out off her clothes at the wolves requested without question (Clugston, 2010, 4. 1, para 2). â€Å"In fact, tales such as â€Å"Red Riding Hood† and â€Å"Sleeping Beauty† were pan-European phenomena, predating even Perrault, with provenances tracing as far back as the Middle Ages and Ancient Greece. Nevertheless, Perrault’s influence on the transmission of fairy tales to many parts of the Continent was tremendous. Charles Perrault’s stories were not original creations, but collected oral material edited and fashioned by him into print† (Paradiz, 2009, p. 96). The story of Little Red Riding Hood as interpreted by Charles Perrault has Little Red Riding Hood being sent by her mother who loved her dearly to walk to the next village to deliver food to her ill grandmother. On the way to deliver the baked goods, she meets a wolf. A wolf who had not eaten in three days decides not to eat her, as there were woodcutters nearby that would hear the attack. While speaking with the wolf he tricks Little Red Riding Hood into disclosing the location of her grandmother’s cottage. As Little Red Riding Hood is a small child, the wolf took advance of her being a naive, and friendly. She disobeyed the cardinal rule that adults constantly reminders their child of: do not stop for, or talk to strangers (the irony of the story is that her mother does not tell her that speaking with strangers is wrong). The term irony is a discrepancy or contradiction that occurs between what is expected to happened and what actually happens in a situation or in an expressed statement (Clugston, 2010, 5. 5, para 3).

The Reflection of Victorian Britain in Literature Essay -- The Tell Ta

The Reflection of Victorian Britain in Literature Queen Victoria reigned in Britain between 1937-1901. During this time in British history a large degree of change occurred. The writers of the time often reflected these substantial changes in their literature focusing on the interests of society. I have studied a variety of literature from the Victorian period and have chosen to write about three particular pieces; 'The Signalman' by Charles Dickens (a short story), the novel 'Frankenstein' by Mary Shelley and another short story called 'The Tell Tale Heart' by Edgar Allen Poe. At the point when these stories were written, there were a wide range of issues touching society. However, for the benefit of this essay I am only going to focus on three of these; the role of God, the increasing advances in science and technology, the supernatural and insanity. The point which I am going to focus on first is about the role God played in many people's lives and how this is reflected in the literature of the Victorian period. In 'Frankenstein' Mary Shelley's point of view about the advances occurring in the progress of medicine and technology can be seen. She also explains the dangerous issues connected with man trying to copy the role of God. The central characters in 'Frankenstein' are Dr Frankenstein and his creation, the monster. Dr Frankenstein tells the story. At the beginning of 'Frankenstein', Dr Frankenstein becomes over confident with new advantageous technology. He intends to make the 'perfect human' in order to save lives and becomes somewhat obsessed with this idea. He surgically attaches many different body parts together from deceased people. He believes from his previous research tha... ... raved- I swore!' His sudden change in behaviour is what convinces the reader and the police, the murderer is mad. 'I admit the deed! - tear up the planks! - here, here! - It is the beating of his hideous heart!' The murderer admits he committed the murder. In conclusion it is clear that the literature I have studied, 'The Signalman', 'The Tell Tale Heart' and 'Frankenstein' all directly reflect the interests of Victorian Britain. The curiosities in the role of God, the increasing developments in science and technology, the supernatural and insanity were all reflected in these books, as was the work of Psychoanalysts like Sigmund Freud. There was better transport than ever before and psychiatrists found out how the mind worked and were then capable of looking inside it. The literature had to reflect the interests of the time in order to be successful.

Mineral and Water Function Essay

Minerals have an important role in the health of the body. In order for the body to remain healthy, 20 minerals are needed. There are some minerals that have specific functions and other can have many different functions. Minerals can help structure the body and also help regulate the processes by the body which help to maintain itself. Calcium is responsible for many functions in the body. Calcium keeps the bones strong, helps regulate blood pressure, helps muscles contract, and transmits nerve signals from cell to cell.Minerals are consumes from many different places such as plants and animals. Minerals from both plants and animals can either provide an advantage or contaminate the body. It all depends on the conditions the plant or animal was raised in. Food lose their minerals during the processing period but they are enriched to help get back some of those lost minerals. By eating a variety of food being processed and unprocessed, a person can be reinsured of the proper mineral consumption.Minerals that come from animals have a better chance to be absorbed than those that are received in plants (Grosvenor & Smolin, 2006). Water is a very important for the body to remain healthy. The cells of the body bathes in the water we have in our system. Water lubricates and cleanses our internal and external parts of the body. When our tear ducts release water, the water lubricates and washes or flushes out our eyes. Water helps proved chemical reactions that provide minerals and vitamins that the body intakes to dissolve. Water is a big help in the chemical reaction of metabolism.Body temperature is regulated with the help of water, and this is the reason why it is important to stay hydrated. Dehydration comes with several signs. Headache, fatigue, loss of appetite, dry eyes and mouth, and dark urine are the first symptoms of dehydration. If the body continues to not receive the amount of water it requires, it can become more serious and fatal. More serious signs of dehydration are nausea, difficulty concentrating, confusion, and disorientation. If dehydration is not treated can lead to death (Grosvenor & Smolin, 2006).

Charles Dickens The Prison System - 1131 Words

Charles Dickens visited the United States in 1842, were he witnessed solitary confinement in Eastern State Penitentiary just outside Philadelphia. Dickens viewpoints on the prison system in America is that he â€Å"persuaded that those who devised this system of Prison Discipline, and those who benevolent gentlemen who carry execution, do no know what it is that they are doing†. The lets the audience know what Dickens believes to be the negative part of the Prison Discipline. Dickens states that not many men are capable of enduring long period of agony and torture. The prison system to Dickens led him to be convinced that â€Å"There is a depth of terrible endurance in it which none but the sufferers themselves can fathom, and which no man has the right to inflict upon his fellow creatures†. This lets us conclude that Dickens’s assessment toward the Prisons has a more negative aspect. To support his claims of why the prisons have a negative aspect is seen through the numerous prisoners, he visited during his tour of the American prisons. He included an individual who was about to be released after two years in solitary confinement. Dickens reaction toward the man was that he felt his â€Å"Heart bled for him; and when the tears rolled down his checks†¦to ask, with his trembling hands nervously clutching†¦whether there was hope of his dismal sentence being commuted, the spectacle was really too painful to witness†. Dickens states that â€Å"I hold this slow and daily tampering with the mysteriesShow MoreRelatedCharles Dickens Biography Essay926 Words   |  4 PagesCharles Dickens, the son of John and Elizabeth Dickens, was born in Landport on 7th February 1812. John Dickens worked as a clerk at the Navy pay office in Portsmouth. He later found work in Chatham and Charles, the second of seven children, went to the local school. John Dickens found it difficult to provide for his growing family on his meager income. In 1822 the family moved to Camden Town in London. John Dickens debts had become so severe that all the household goods were sold. Still unableRead More Criminal Activity and Charles Dickens1381 Words   |  6 Pagesand Charles Dickens      Ã‚   Great Expectations, like the majority of Charles Dickens fiction, contains several autobiographical connotations that demonstrate the authors keen observational talents. Pip, the novels protagonist, reflects Dickens painful childhood memories of poverty and an imprisoned father. According to Robert Coles, there was in this greatest of storytellers an unyielding attachment of sorts to his early social and moral experiences (566). Complementing Dickens childhoodRead MoreA Tale Of Two Cities By Charles Dickens1124 Words   |  5 Pagesemotions, incapable of their directed exercise, incapable of his own help and his own happiness, sensible of the blight on him, and resigning himself to let it eat him away† (Dickens 92). A Tale of Two Cities, a novel by Charles Dickens, describes the â€Å"imprisonment of the whole French people within the walls of an unyielding social system.† During the time before the French Revolution, a person’s fate was determine d by the family into which someone was born. No matter how hard someone worked to rise aboveRead MoreThe Victorian Er A Important Part Of Our History1688 Words   |  7 PagesThe Victorian Era was a very important part of our history. That is why I want to familiarize you with it before we get directly to Mr. Dickens. This was a period in time when the times were changing in a vast number of ways. The Victorian era was a time of peace, refined sensibilities and prosperity for Britain. This era was the first where music, dramas and opera were performed openly and were attended by mass amounts of people. Also to become in the Victorian era were â€Å"dining clubs† where gentlemenRead MoreThe Main Contributions to Charles Dickens Popularity1592 Words   |  6 Pagesword. His personal life, written works, and social commentary attribute to the widespread popularity that Charles Dickens managed to accumulate even after his death. He has been the subject of countless hours of res earch, studies, and literary critiques; regardless of one’s personal opinion, it is impossible to doubt the significance of Dickens and his entire collection of work. Mr. Dickens had an inexplicable gift which allowed him to write and convey some of the greatest stories of that time periodRead MoreAnger Is An Emotional State Essay1340 Words   |  6 Pagesirreverence for the British class system, its traditional network of pedigreed families, and the elitist Oxford and Cambridge universities. They showed an equally uninhibited disdain for the drabness of the postwar welfare state, and their writings frequently expressed raw anger and frustration as the postwar reforms failed to meet exalted aspirations for genuine change. the Angry Young Men were acknowledged as the dominant literary force of the decade. Charles Dickens is the one of the novelistsRead MoreOliver Twist And The Childs Story1306 Words   |  6 PagesCharles Dickens short stories show that many of his stories are in the English Victorian era and are written about crime and punishment. His biographical information will make readers believe that most of his stories come from mysterious murders and detective investigation crimes. One of Charles Dickens stories, â€Å"Oliver Twist† reveals that it is written about his own life experience growing up and his feelings of abandonment issues from his father (Marks 3). The reader’s analysis of Charles DickensRead More How the Views of Magwitch Change through the Course of the Novel734 Words   |  3 PagesPip, who has Great Expectations and doesnt want to be poor all his life. Along his way, a lot of strange things happen to him, such as meeting strange people and getting money off unknown people. Great Expectations was wrote in 1860 and was Dickens thirteenth novel. This essay will be about how our views on Magwitch change through the story, such as at the beginning us thinking he is evil and nasty just because he was a convict but then later on we see the good side. As I have alreadyRead MoreObstacles Faced By Oliver Twist1073 Words   |  5 Pagesâ€Å"Oliver Twist and the workhouse† by Ruth Richardson, demonstrates, â€Å"by The sheer brutality of the system is exposed. Oliver is maligned, threatened with being hanged, drawn and quartered; he is starved, caned, and flogged before an audience of paupers† (Richardson 2). The novel Oliver Twist demonstrates the discrimination and the cruel society from an orphan point of view. Oliver Twist by Charles Dickens, the protagonist of the story, Oliver becomes the victim of poverty and encounters obstacles ofRead More Social and Political Aspects in Kipling and Dickens Writing Styles1154 Words   |  5 PagesSocial and Political Aspects in Kipling and Dickens Writing Styles The Victorian period started from 1830 to 1901, and it was known for various aspects. These aspects are distributed between authors and writers of this era. The Victorian period is so called due to Queen Victoria who ruled Britain successfully, and the city of London expanded from about two million people to six and a half at the time of her death. Charles Dickens and Rudyard Kipling are representatives of Victorian literature;

How Counseling Is Impacted The Well Being Of Cultural...

Counseling has impacted the well-being of cultural diverse populations by increasing growth in ethnical and minority groups. Cultural diverse has influence counselors to work together as one, empower skills to meet the challenges and demands of diverse client groups (Hays, 2016). Counselors utilize interventions focused on client’s needs to assess cultural concerns. These techniques establish the significant collaboration of the counsel/ client relationship, promote clients awareness to their limitations and provide imperative ethical guidelines. Counselors are skilled in their practices to facilitate productive healing in mild to serve cultural population. Counselors develop an empathic understanding and support with their clients. They are encouraged to elevate cultural knowledge, self-awareness and stress-less experiences. Counselors inhibit trustworthy and essential characteristics in how they utilize cultural sensitivity and appropriate interventions with ethnicity, race and language. As a counselor, you have to recognize that understanding different culture is an important part of your career. You will encounter numerous communication and language barriers (Ratts, Singh, Nassar-McMillan, Butler McCullough, 2015). Respect the values, beliefs, traditions and customs of other cultures. Culture molds a person or group of people and how they interpret the world around them. It indicates the attributes of their attitude, perceptions and contributes to society. EachShow MoreRelatedThe Theory Of Counseling And Therapy Theories6153 Words   |  25 PagesSummary * Influences of Theories--How counseling theories influence your understanding of how to work with consumers with disabilities. The theories we learned provided a broad-based understanding of numerous factors related to the evolution of counseling and therapy theories and practices, along with new counseling and therapy skills. The important premise that underscores one of the central challenges of counseling and psychotherapy is that we are all in the same world, but each of us makes differentRead MoreProject Report on Employee Attrition14600 Words   |  59 Pagescompany Dimension Data, possesses the skills, resources, technology know-how and global reach to create a 9 worldwide infrastructure that delivers seamless professional solutions and services for international companies. 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The Slavery Of African Slaves - 1906 Words

The inequities presented through the oppression of African slaves from 16th to 19th century Britain due to increased forms of slavery, highlight extremities relative to their mistreatment and the consequent need for betterment through the abolition movement. Increasing tension between racial populations as a result of the promotion of slave trade, increased through their mistreatment, evoked opposing movements from pro-abolitionists. Similarly, significant events and figures contributed greatly to the rise of abolitionist ideologies within British society, hence instilling the opposition towards the notion of white supremacy. The challenging of the hierarchal order, furthermore, gave rise to pro-slavery opposition in support of the†¦show more content†¦Britain’s cooperation with the trade route involved the confiscation of the West African Coast and the establishment of unkempt prisons to hold enslaved Africans awaiting purchase by overseas traders. In 1660 and 1663, Trade Acts passed in the British parliament, implying the dependency of overseas slave traders on British goods, paralleling the rise of the sugar industry and attempts to establish influence regarding governmental economic policies in line with slave trader interests. Money earned from slave trade plantations aided in the generation of commerce for the British economy and an increased development of new financial institutions. Subsequently, trading vessels, primarily constructed in Liverpool, contained trade goods such as guns, ammunition, rum and cloth were exchanged for slaves. Additionally to the objectification of the African peoples, the conditions of the trade ships furthered the inhumanity of the exchange. A manuscript by Theophilus Conneau published in 1854 exemplifies the reasoning behind their mistreatment through his account â€Å"This discipline of stowing them is of the greatest importance on board slavers; otherwise every Negro would accommodate himself with all th e comfortability of a cabin passenger...† embodying the general mentality of transatlantic slave traders through the significant divide established

Technology Capabilities and Role in Competitive Advantage

Question: Discuss about the Technology Capabilities and Role in Competitive Advantage. Answer: Introduction Strategic management involve a series of stags including setting organizational objective, mission, vision, strategies, implementing necessary changes to achieve goal and long term success. Businesses are operating in global market; there is huge impact of both external and internal environment on business decisions and strategic actions. To ensure business success organization needs to give in-depth consideration towards strategic planning and decisions. It helps in taking an organization in the right path, directing towards success through a series of decisions. This case analysis aims to evaluate supermarket industry scenario in Australia and correlate it with Aldis expansion in Australia. This paper aims to evaluate industry scenario in Australia, its scope and then move towards internal scenario within the company, its strategies, mission, goals and there alignment. Further this paper also present strategic recommendation for Aldi to ensure successful business and sustainability in Australian market. ALDI Aldi is a well-known supermarket chain operating in eighteen countries with 10000 stores since 1946. Major markets include Europe, US and Australia. It is operating in Australian market since 2001, aims to expand its business in south and Western Australia. Three primary brands owned and sold by the company include core products that include grocery, personal care, cleaning, and beverage products. Second is fresh produce that include fruits, vegetables, bread. Third is special buys that are seasonal and are sold once or twice a year in the stores. Situational analysis in Australia Prior to make any strategic action, it is crucial to evaluate present scenario in context of internal organization, external business environment as well as industry scenario, which are discussed below. PEST Analysis Political Australia has a strong legal system that supports ethical business practices, common law practice executed in the region. Australian retailer association is legal body responsible for promoting and managing retailers in Australia. There is presence of liberal capitalistic democracy; numbers of government interventions are to protect economy, environment and customers. Different type of government interventions includes quota, tariff, subsidies, currency control, anti-dumping rules, and administrative policies. It has good trading policy and terms with UK which is a favorable factor. Economic Economic scenario starts with present financial position of the home country, in the year 2015; GDP of Australia was 339.54 billion US dollars, 2.1 percent of world economy. This year growth rate has been 0.5 percent (tradingeconomics.com, 2015). There is dramatic change in customer buying behavior due to reduction in disposable income; there is conservative spending pattern due to high cost of living and economic uncertainty. However the market is recovering with rising consumer income in year 2016. Present unemployment rate is 5.6 percent. Social Age and demography have strong impact on purchasing behavior, according to World Bank data, total population of the country is 23.13 million with 1.8 percent growth rate. There is problem of ageing population in region with fewer children below 15 years of age and majority on average 36 years of age. This also bring shift in type of products in demand, it will also impact labor availability, economic growth and spending nature of customers. There is also shift towards higher health consciousness in the market with rising purchase of organic food items, organic retail sales increased by 50 percent leading to rise in organic food brands and private labels (Grant, et.al, 2014). Technological Tremendous technological development also help in growth of supermarket businesses, it helped in reducing queues in the stores, easy payment methods, quick check out from counters, easy purchase etc. Different technological advancement includes iPhone application, mobile applications, contactless card payment method, automatic billing etc. There is increasing use of online advertisement, ecommerce which helped in increasing total market sales(Bhatt, Grover, Grover, 2005). Legal and environment Strict legal rules in regards to business policies, there are designated authorities appointed by government to manage business regulations. Environmental concerns in regards to packaging and waste management, there is implementation of carbon tax to reduce emission. SWOT Strengths Aldi is the lowest cost grocery in the market, which makes its market position strong, ability to offer products at comparatively lower prices. It also has a low-cost logistic and operational system that works on 12 percent gross margin. Other strengths of the brand include efficient operation, powerful pricing point, private labeling and low break-even stores. Company has strong presence in 18 countries. It also offer everyday low price. Weakness Aldi is encountering hug market problem due to its internal services issues such as offering limited range of products, there is lack of services in order to maintain cost effective offerings and there is also absence of value added meals. There is rising spend on discounting but lowering of sales (Micthell, 2015). Aldi does not sale its products online. Opportunities New technologies such as automation of check out, cashless purchasing, online shopping can help in increasing services by Aldi and also enhance its business. It is also expanding its business in developing market like Asia to increase its revenue. Company also increases its investment in advertising and customer services. Aldi is also entering into organic food market at low price product availability (Peterson, 2016). Threats Intense market competition from established brands in local markets; it fail to offer complete shopping experience to customers due to its limited assortment strategy; private label brands get tough competition from established brands. Porters five forces This tool aims to evaluate overall industry scenario, it helps in analyzing different components that facilitate or impact operation within industry. Present rivalry Presence of intense rivalry impose risk in this industry, there are more than 3500 competitors. However almost 70 percent market shares are occupied by Woolworth and Coles, ALDI has 3 percent market share, making market highly concentrate, there is presence of aggressive market competition on the basis of price. Threat of new entry According to given case study threat for new industry entrant is low as industry is at matured stage of lifecycle; however there are low entry barriers and good returns which also attract investors in the industry. In the year 2012 annual growth rate was 3.4 percent, but it is expected to reduce by 2.4 percent in coming years. Different barriers that new entrant might encounter include limited sites, strict foreign investment rules and huge capital investment. Threat of substitute Threat of substitute is pretty low in the market due to wide range of product availability in supermarkets, convenience stores fails to offer such wide options. Convenience stores are major substitute of Supermarkets but not a major threat. Bargaining power of buyers The bargaining power of buyer is strong with high impact on business in this regards, be it suppliers for supermarkets or consumers who are buyers for supermarkets both have strong purchasing power. There are low switching rates with large number of options which make competition intense. However, suppliers have little alternative as without displaying their product on supermarket, they might lose 40 to 60 percent of their revenues. Company also can opt for backward integration and launch own label. Bargaining power of suppliers Bargaining power of supplier is low in this industry due to intense competition, supermarket own label of products which offer quality at comparatively lower prices. There is tremendous market shift with MNC purchasing direct from farmers and delivering bottom line profits to processors. Supermarkets are in direct contact with customers, therefore its leaves very low power with suppliers. Competitor analysis Primary competitors of Aldi in Australian market include Woolworths and Coles Myer; these two brands have 71 percent of market share. Woolworth has 933 stores in Australia whereas Coles have 741 stores. In terms of private label sales, Woolworth total sale is 10 percent, colas 25 percent and Aldi 95 percent. However, Aldi have strong supplier relation due to low credit time, it also accepts the losses on sales without passing it to suppliers. In terms of market presence Woolworth and Coles stores are larger in size, have large number of items to offer and products are also sold online through e-commerce sites (Dunford, et.al, 2015). Apart from this, it also faces competition from local players in Australian market, it includes Franklin, IGA and Foodland associated. Vision mission and goals Vision of the brand is to provide highest quality of products at lowest possible prices. It is also include wide range of innovation and technologies to its operations to enhance customer value. Business goal of Aldi in Australian market include Increasing its market share Opening new stores in Australia at various locations at standalone sites; target is to open 500 more stores and expand in western and south Australia. Providing quality products at low prices Increasing its offering of branded products in stores Strategic fit It is crucial to use market opportunities in optimal manner by integrating it properly with company resources, it also facilitate in overcoming threats. It is crucial to match organizational strategy with its internal skills and resources; it can be done using resource based approach to strategic analysis(Hoffman, 2000). Resources in simple terms can be defined as firm ability, two types of resources that organizations have include tangible such as financial resources, physical resources and technology. Another is intangible resources such as talented workforce, brand image, customer loyalty etc. Organizational capabilities can be developed through proper resource utilization(Hill Jones, 2009). Competitive advantage Long term success of the company depends on its resources, company aim to ensure sustainable resource purchase with minimization of environmental impact. Aldi used its strategic capabilities effectively, two of its major competitors Woolworth and Coles compete on the basis on wide product rang but Aldi offer limited product range. It also sale products with no brand name which are similar to branded products at immense low price(Barney, 1991). Three qualities that make a strategy competitive advantage include its value to customers and company, rare and must be difficult to imitate. Aldi opt for a low cost value proposition strategy to compete in Australian market, which is clearly valuable to customers, as grocery is a daily product customers prefer to opt for a value for money brands. Further, economic conditions also shows customer trend towards low cost purchase. Offering such low price strategy and limited product range was a rare strategy to imitate, however not impossible as Franklin, Action supermarkets also opted this strategy; however these brands were highly limited on geographical terms than Aldi. Its strategies were difficult to imitate as this brand is highly focus towards its own generic brands and private labeling products to control cost and offer products at low prices. Generally, Aldi is flexible about its location as it opts for a low space in stores; further there is low operating cost strategy that gives advantage over its competitors, there is very low investment made on advertising and administration cost that helps the brand in achieving its cost leadership in the market. Therefore Aldi has managed to establish a proper fit between organizational strengths and opportunities to overcome its threats and weaknesses (Hubbard, et.al, 2014, p.111). Current strategic approaches Cost leadership strategy Primary market advantage that Aldi enjoys over its competitors is that it offers hard discounts to customers. It offer limited range of products with the goal to offer best quality at low price, in general trend it stock around 700 grocery items. Majority of its products (95 percent) are its own brand with availability of few well known and local brands. House brands also attract customers as they are 5 to 20 percent less than branded products. This strategy also helps Aldi to make its buyer position strong, as it can purchase in large quantities at very low price. It also helps in reducing warehouse cost, inventory management and operational efficiency. In general Aldi stores are of 1200 square feet, whereas competitor stores are 5000 sq. feet. In terms of human resource also Aldi stores have only 4 to 5 staff at each store leading to control management of human resource, it also able to give better remuneration and motivated staff (Hatch Dyer, 2004). Apart from this it also save c ost by using all store sharing layout, it does not offer free shopping bags to customer and encourage them to bring their own recycle bags. Therefore Aldi manage to reduce cost at all levels (Kloeters, 2004). Major strategic shift Aldi has adopted change in its strategic approach in Australian market, it is moving away from its low-budget brand image to new stores concepts that offer wide range of products, expansion of fresh produce; it also made dramatic changes in its product displays by launching new layouts that also helped in improving navigations (ausfoodnews.com.au, 2015). To overcome its customer service problem due to more waiting time is also being taken care through technological innovation and implementation. Company is also showing its deep concern towards environmental issues; therefore new stores include LED lights to reduce energy consumption (Peterson, 2016). Fit between the company strategy and its goals and expectations It is crucial to evaluate whether company manage to bring synergy between its goal, principles and strategies or not. Five key principles that Aldi aims to deliver to its customer include huge saving through cost management, offering high quality products, outstanding value, special buys and purchase with confidence (aldiuscareers.com, 2016). Primary goal of Aldi is to achieve customer satisfaction by delivering what they want, at their price and methods. To achieve its strategic goal, company managed its culture, structure and employees accordingly. Organizational culture of Aldi is very simple, employees, supervisors, managers aims to ensure cost efficiency to achieve economies of scale. No waste is allowed, every employee is personally responsible for ensure proper use of energy like electricity, water etc. To do so, Aldi tries to develop its talent internally from the organization from its lower to higher level staff, intense training program is offered to employees to understand business processes, operational efficiency, and responsibility and work methods. Another key factor is execution of decentralized approach of management, organizational structure of the company is flat (Chan, Shaffer, Snape, 2004). There are no centralized departments for planning, marketing and other such functions; organization operates with very few staff. Conclusion Above analysis helped in understanding present market scenario for Aldi in Australian market, the company key advantage is its cost management strategy. However, to achieve such low prices company need to adjust its operations are various levels starting from planning to execution; this is impacting customer service adversely. Aldi opts for a focused approach on cost and quality management due to very nature of product it deals with. However, intense market competition is present from global and local players. Therefore, Aldi has recently adopted a shift in its strategy to enhance customer services through marketing, technology implementation and there strategic actions. 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